Running a campaign
Our friendly campaign staff are also available to chat about your campaign and help you with things like strategy and media. We want to help you make your campaign awesome. Get in touch.
1. Start a campaign to change your world
Set a clear goal
What do you want to change? Online-based campaigns work best when they have a specific and achievable goal.
The most common campaigning mistake is setting an unclear, unlikely or unachievable goal, like “help asylum seekers” or “stop climate change”. These are great causes, but ask yourself: can my online campaign achieve this? If you’re unsure, you probably need to narrow your focus. Ask yourself, Is there a specific step towards this bigger goal that my campaign can impact? What exact outcome am I seeking? Getting a local-level outcome on a national or global issue is often a good first step in campaigning on any issue.
Choose a campaign target
Most change happens when a decision is made by a person, or group of people who have responsibility.
When starting your campaign, figure out who is the most relevant influential person or group of people that can make the change you are asking for? Again, be specific. Actually name the person or group that your campaign is targeting. You will need to do some research here to figure out who makes the decisions on your issue. For example, If you are campaigning to change a school issue should you target your Principal, or the school board, or both?
Set up your campaign page
Your campaign page is your opportunity to tell a compelling story that convinces people your campaign is worth supporting and that it can win. It has three key features: picture, title & story.
Your title is what people will read first, so your title needs to be short, clear and tell the reader what the campaign is trying to achieve.
A good rule of thumb is to include both the decision maker and the outcome you want in the title
Example: Melbourne College president: revoke the school's Hijab (Muslim veil) ban
Describe the problem, share your strategy to win, have a clear plan of action , and try to show backers how their small action s will add up to make a real difference.
It’s also really important to make it personal. Try to include a personal story, anecdote or experience that shows why you care and tells your backers a bit about who you are.
A picture can convey a whole story and your campaign picture choice is super important. A great hero image will increase engagement with your campaign and improve the rate of sharing. A great image relates to your issue, looks good big or small and features people - because people relate to other people.
2. Build support for your campaign online
Share with your networks
Your first backers will come from your social networks. Share your campaign widely, repeatedly and in a compelling way that makes people feel like their support is critical to your success. Use everything you’ve got - email your family, ask your Facebook friends, share with your Twitter followers, Instagram your campaign pic, post it on your blog, or your friends blog - just get the word out as widely as you can.
Keep updating your campaign
Publishing your campaign page is the first important step on your campaign journey, but you need to keep checking back and updating your campaign regularly to keep the momentum going. You might add a supporting video, email your backers about an important meeting with an ally, ask people to take action via Twitter or celebrate a milestone number of supporters.
Keep celebrating small successes and showing your backers that they are part of something important that is worth telling their friends about.
Mobilise your backers
One of your best tools for getting more backers is to engage with your first backers and ask them to get more involved by sharing the campaign with their networks. Don’ spam them, but don’t be afraid to keep sharing progress updates with them and asking for support.
3. Win change in your community
Talk to your campaign target
At the right moment, you will need to ask your campaign targets to commit to the change that you seek.
Use email and social media to alert them to the campaign early on. Then organise a face to face meeting to share the story of your campaign and make 'the ask'. If you can’t make it face to face, then organise a phone call.
The best decision-maker meetings usually involve a lot of preparation, are polite and positive, and include creative tactics to communicate your campaigns importance. We’re here to help you prepare for a meeting with your decision-maker. Get in touch via the help section.
Report back to your supporters
Tell your backers how the meeting went and what the outcome was. If you got the outcome you wanted then celebrate the win with backers and mark your campaign as won.
If you didn’t get the outcome, then it’s time to up the ante of your campaign - get in touch with us to brainstorm your next steps and let your backers know that you will continue campaigning.
Get in touch with us for more help and tips on your campaign.